Lifestyle blogs are still a huge hit in 2020, and it’s easy to understand why. You get to write about whatever you want everyday and focus on something you are truly passionate about.
Below, I want to share with you how to monetize a lifestyle blog with my favorite 5 ways for those just getting their feet in the door! These methods below will make sure that your lifestyle blog actually pays for your lifestyle!
1. Selling Digital Downloads
Digital downloads sit atop the throne when it comes to monetizing a lifestyle blog. Why?
Just think about it! Lifestyle blogs have a unique type of visitor that other industries aren’t lucky enough to get. You have visitors that want to imitate your success within your micro-niche.
In order to do that, they need guidance, tips, and references that will help them in their daily lives. This is where your digital downloads come into play.
No matter what type of lifestyle blog you run, you can create a digital download for one or more of these categories:
- Tutorials / How To’s
- Recipes/ Meal Plans / Food Lists
- Quick Guides/ References
- Workout Plans
- Art / Images
Is your lifestyle blog about natural health and foods? Create meal plans, cleansing diets, grocery lists, or a list of your top foods to boost immunity.
Are you blogging about the life of a stay at home parent? Create a list of chores, activities for the kids, tips and tricks to make time management easier, or a list of ways to get some time for yourself during your day.
Do you run a fitness blog? Workout and meal plans are the way to go here. Think of your top five ideal clients, and tailor these plans for each of them specifically. This way, you have a digital download available for anyone that may want to purchase one from you.
No matter what micro-niche you are in within the lifestyle niche, your audience will look to you for direction and guidance. That is why they follow you! Use this to your advantage and create some digital downloads to help them achieve this goal.
Digital downloads can be sold for $0.99 to $50 per download (or even more depending on the content!). This can become lucrative very quickly.
Remember to always pack incredible value into these digital downloads that you create. You audience deserves to spend money on something that is useful to them.
You can use a simple word editing software such as Google Docs or Microsoft Office to create these downloads. Create a free Google Drive account and utilize Paypal to sell the downloads for free! Here is a great video on how to complete that process.
Every lifestyle blog should be doing email marketing. If you aren’t, you are missing out on a huge opportunity to engage your audience in your content.
Email marketing doesn’t have to be complicated or expensive. My favorite email marketing program, GetResponse, makes this process so smooth and easy for you all at a very low price of $15 a month. Try their free 30-day trial and you’ll see why so many people love it!
Whenever you have a new post, shoot your followers an email letting them know. This will boost the engagement of your audience, build trust, and eventually set yourself up as their go to source for all things related to your niche.
Email marketing should be combined with one (or more) of the other 4 methods listed here in order for it to generate income.
If you are just starting your lifestyle blog, I highly recommend that you get started with digital downloads and incorporate your downloads with your email marketing strategy.
My favorite way of doing this is to create a free digital download that you give away to your followers in exchange for them subscribing to your email list.
Then, from there you want to send follow up emails promoting your related digital downloads that you have for sell.
The great thing about digital downloads is that they do not take long at all to make. Make your downloads today and start the free 30 day trial with GetResponse and use those 30 days to test out your strategy for selling your digital downloads.
You can also combine email marketing with affiliate marketing. Promote your affiliate offers in your emails and blog posts to increase your chances of landing a sale!
Running ads on your blog can actually become a very easy way to make a comfortable $2,000 a month if done correctly.
And, this may be without a doubt the easiest way to monetize your blog because once all of the upfront work is done, maintaining that work is the only necessary thing to do afterwards. Traffic is king to properly monetize Google Adsense.
Google Adsense is the top platform to use for this, as they have millions of advertisers in thousands of different niches.
This is why Google Adsense is perfect for your lifestyle blog, because you can customize your ads to fit your niche.
When you run advertisements on your blog, you gain a commission based on the CPC (cost per click) per ad. When a visitor clicks on your link, you will receive a payment. These payments range, on average, from $0.05 – $15 per click.
The amount per click may seem low, but for something that you don’t have to do much work to maintain, Google Adsense is definitely worth it. Once your lifestyle blog becomes an authority site (as it surely will), the amount of traffic you gain will greatly increase your earnings.
Though using Google Adsense is a great way to monetize a lifestyle blog, there are three main drawbacks to using it:
- It takes 2 – 3 weeks for your website to get approved. This is a lengthy process, however the sooner that you get started the sooner you can start making money from ads.
- Ads draw attention away from your blog and slow down your site a bit. The goal of this is to have your followers click on the ads so that you can make money, however clicking on the ads takes them away from your blog. The best way to combat this is to make sure you have Getrepsonse setup so you can get them on your email list before they leave. This will allow you to pull them back to your site in the future.
- Getting your account approved can be a little challenging at first. Google has a certain criteria that every account must meet before getting accepted. If you own a newer blog, you may get your account denied at first. Luckily, you can easily find out why your account was denied, work on making the necessary changes and apply again until you are approved.
Another reason you should have Google Adsense is because it will push you to reach more followers, which should be the number one goal of your lifestyle blog.
Once you make your first commission, you’ll be itching to make your next and to do that you’ll need to start reaching more people!
Affiliate marketing is still the king to monetize any blog.
Checkout my free eBook on Affiliate Marketing and learn all the basics that you need to get started with affiliate marketing today. ↓
With affiliate marketing, you pair up with businesses that promote valuable products and services that will meet the needs of your audience.
For every person you get to purchase that product, you make a commission (sometimes a recurring monthly commission depending on the products).
What I like for lifestyle blogs is that since your followers want to imitate your lifestyle, it should be extremely easy for you to find affiliate offers that will suite them because you know what products are helpful to you! In my eBook, I talk a lot about understanding your avatar, and for you this will be the easiest step!
To get started, you want to signup to the affiliate programs of the products that you already use on a daily basis that have been helpful to you.
Just do a quick Google search to see if the brands you use today have an affiliate program, and see what the requirements are to signup to be an affiliate.
Use your story with how the product has helped you to sell it to your followers and gain an easy commission!
Another place that you can go to find affiliate products if you do not currently have any is Clickbank. Clickbank is a website where affiliates and businesses come together to get products out to the public.
They have a library of over 20 categories that range from arts to health and fitness. Within these categories are hundreds of affiliate offers that you can start promoting today!
5. Selling Ebooks
Creating an eBook is just as exciting as creating your next post on your blog!
An eBook is an upgraded way to get your passionate ideas and advice out to the world. This is why anyone with a lifestyle blog should consider creating at least one eBook in their lifetime.
Ebooks are normally sold for $2.99 on Amazon for first time sellers. At this price, on average you can expect to make $2.00 per copy you sell. If your audience is large enough, this can seriously become one of your main sources of income in the future.
Creating an eBook is another great way to engage your followers and to reach more followers.
While creating an ebook that is worth $2.99 can take up some time, your efforts will definitely be worth it in the end.
I always recommend taking the content on your blog and stringing it together to create a valuable piece of art that your followers would love.
The easiest way to create an eBook for free is to use either Microsoft Word or Google Docs. Using these platforms, you can create a book that is visually appealing to your followers all for free.
Use the same method that you would to sell digital downloads to sell your eBook, or signup for Kindle Direct Publishing with Amazon to sell your books (though you will pocket up to 70% of the sale per Amazon, you will reach a larger market).
Get as creative as you want with this eBook and make sure to include your own personal stamp on the book, because your followers are buying it because of you!
Lifestyle blogs will definitely not be fading away anytime soon, and for a very good reason.
Many people nowadays turn to the internet to get answers to the struggles and problems they face within their everyday life. These people need someone like you to look up to and learn from in order to get through those obstacles.
But your lifestyle blog doesn’t have to just serve your audience. By monetizing your blog today, you are securing a lifestyle for yourself that many can only dream of.
All of the methods listed here have the potential to earn a livable income for you over time. If you practice at one and perfect it, you may even be able to live off your lifestyle blog within months!
Get started today to secure the live of your dreams!